Brand and White-Label Your LMS Portal: A Complete Guide

If you’re using software to reach an audience – employees, customers, partners, etc., you’ll want it to reflect your brand. And your learning management system (LMS) should be no different.

A white-label portal in your learning management system that you can also brand might seem like a mere cosmetic thing, but it does so much more for your learners.

Before you put your own stamp on your LMS, let’s go over exactly what it means to have a branded and white-labeled portal, the reasons to do it, and the ways you can brand your LMS.

So, what is a branded, white-label portal in an LMS?

Although often used interchangeably, branding and white-labeling are in fact two separate, albeit similar concepts. Let’s go over what they both mean in the context of an LMS:

Branding your LMS

For learners, your LMS is the hub of their training programs. They see it as a part of your business and a place to interact with your brand. That’s why it’s important to give your platform a strong visual identity. This is where branding your learning portal comes in.

Branding enables you to give your LMS your brand’s look and feel. It makes your LMS’s identity consistent with your business’s so it’s recognizable to your audience. It’s an environment they know and trust.

White label portal

Not all LMSs are created equally when it comes to branding. Some LMS vendors are highly personalizable, while others might let you change a logo and not much more. For example, with LearnUpon, you can make the LMS look completely your own by changing logos, colors, and more, in a couple of minutes. Ask your LMS vendor what you can do to see what your options are.

A white-label portal

For some businesses, simply branding an LMS isn’t always enough.

Some use cases, particularly external audiences like customers and partners, need a white-labeled LMS to remove all references to a vendor or indications that a platform wasn’t developed in-house. White-labeling makes the LMS your own.

What is white label

Again, the ability to white-label varies between vendors, so you should make the decision on whether this is a ‘nice to have’ or ‘need to have’ requirement before selecting an LMS.

What can you brand and white-label within an LMS?

Branding your LMS

Here are some of the most common elements you can brand in your LMS:

White-labeling your LMS

Create your brand’s look and feel in minutes

Branding and white-labeling your LMS is the perfect way to make the platform feel like your own. With your business’s look and feel, and a custom URL, it creates a trustworthy, identifiable environment for your users and strengthens your brand identity. And with it only taking minutes to do, there’s no reason why it shouldn’t be on your list of priorities to have in your LMS.

 

 

 

thank you image

Thank you!

Your comment is waiting for approval.