View Plans Book a Demo

Watch The Session

From Acquisition to Expansion: Customer Education Strategies to Attract, Activate, Engage & Grow

About the webinar

Customer education is no longer just about onboarding—it’s a strategic lever for driving acquisition, adoption, retention, and expansion across the full customer lifecycle.

In this deep-dive panel discussion, Lindsay Thibeault and Chris LoDolce, SaaS Academy Advisors, Eric Mistry, Customer Success Manager + AI & Automation Transformation Lead at Zapier and writer of the Customer Education Bi-Weekly newsletter, and Frances Kleven, Senior Director of Core Customer Success at LearnUpon, explore how high-growth software companies are designing and scaling lifecycle-aligned education programs to fuel long-term customer success.

Meet the Speakers

Lindsay Thibeault

SaaS Academy Advisors

Lindsay co-founded SaaS Academy Advisors to help SaaS businesses build scalable, lifecycle-aligned education programs. Formerly leading HubSpot Academy globally, she drives learning strategies that transform customer adoption, retention, and engagement.

Frances Kleven

LearnUpon

Frances is LearnUpon’s Senior Director of Core Customer Experience, leading Customer Success and Implementation teams. With 15 years in tech and education, she helps organizations optimize onboarding and online learning programs.

Chris LoDolce

SaaS Academy Advisors

Chris co-founded SaaS Academy Advisors to scale customer education as a strategic lever for growth. A founding member of HubSpot Academy, he built frameworks, grew a 30-person team, and shaped industry best practices for SaaS learning.

Eric Mistry

Zapier

Eric is Customer Success Manager and AI & Automation Transformation Lead at Zapier. He helps teams turn AI and automation into measurable results—making complex tools practical and impactful, with a few dad-jokes along the way.

Scaling Customer Onboarding with Smarter Data and Learning

Watch the experts from LearnUpon and Planhat delve into how customer learning drives adoption, which metrics matter, and how to use data for a personalized experience. Get actionable steps to reduce churn, boost adoption, and empower your success teams.

Watch Now