How YouTube Can Help You Deliver Better Training Emma O'Neill, Senior Content Marketer at LearnUpon Published on March 22, 2018 Are you using videos in your online courses? Or interested in adding videos to your eLearning? Then YouTube is a great way to go. The video platform is an awesome resource. It’s filled with nifty features and insightful content that when paired with your learning management system (LMS) can have a powerful impact on your business’s training. This post shows 6 inventive and practical ways we’ve seen businesses use YouTube in their online training. And the important tips you need to make it work for your organization. How to use YouTube in your training courses 1. Take advantage of pre-made video content Videos are one of the best ways to engage your learners, yet they can be costly to produce. Many organizations shy away from creating their own video content because it’s doesn’t fit into their lean training budget. YouTube videos can be an inventive hack to overcome this issue. With a little research, you can find tons of videos that offer invaluable content on your training topic. This can be particularly helpful if you’re training your employees on standardized courses in your industry. All you have to do is share the video with your audience and they're getting engaging content. 2. Make a playlist of helpful resources You can collate the best of the best YouTube resources you’ve found and group them together. This can then be linked to your LMS for your audience to click on and watch. This gives your learners further content to explore and supports them with self-directed. They pick and choose what they want to watch, and dive into it. Additionally, why not encourage your learners to make playlists of their own? They can share it with you and others doing similar training. This makes them go beyond the basics of a specific topic and provides lots more resources for you and your learners. 3. Develop a product tour If you’re training your customers on your product or onboarding new employees, then making a video product tour is a smart tactic. It can be an in-depth explainer that shows all the features and how to effectively use your product. It's particularly effective if you have a complex, robust product, or you need to explain different features step by step. Your audience can follow along, see it in action and get all of the information they need. To add an extra level of relevance, many of our customers make customized product tours for different audiences. If some customers don't have access to particular features, you can leave those features out or you can tailor videos to customers with a particular use case. We've seen this work exceptionally well to engage your audience. Also, your product tour can be one long video or you can break it down into a series of short videos that gradually train your audience. It's up to you to decide what's the best way to demo your product. 4. Upcycle past webinars, live videos and more Running a webinar or having a live session is an effective way to have an engaging training session with your audience that’s easier to scale than face-to-face training. But after it's done, don't let these valuable sessions go to waste. Why not reuse the recording by uploading it to YouTube? With live events, sometimes people can't make them, get distracted half-way through or miss out on a vital piece of information. If you repurpose it, it gives your learners a chance to recap or catch up on the event. You can also repurpose videos made for other tasks and use them. For example, with LearnUpon we share our founder's video with all new hires. It gives them a quick overview of the company and shows what we are all about in a quick, engaging way. You can also upload the whole video or chop it up into bite-sized, microlearning courses your learners can take one at a time. You can also cut out dead-air, questions or any sections that aren't relevant. A video tool like Camtasia is easy for beginners to use and will make editing your video a breeze. 5. Unlist your videos so only people with a link can see When uploading your videos to YouTube, inevitably there will be some videos you only want your learners to see. Maybe you’re uploading training videos for your employees that show the inner workings of your organization. Or perhaps it’s in-depth product tutorials you only want paying customers to see. With YouTube, that's easy to fix. When uploading a video you can change the settings. You can set your video to be unlisted and embed it into your training courses. This means that only the learners you share the link with will get to see your video. 6. Quickly make your videos responsive One big advantage of YouTube is that it's incredibly mobile friendly. All videos that you upload are automatically responsive, therefore you don't need any additional tools to enable your learners to learn on any device. If you’re investing in an LMS make sure it’s responsive too so your learners can play your videos. It makes on-the-go learning on phones or tablets that much easier. Start training with videos today YouTube is a great jumping off point for your business to start using videos in its training. It has great features and resources that when blended with your LMS, can increase your learners’ engagement and get better results for your training. Why not start with one of the steps above and build from there. You’ll soon see a positive impact on your business and your learners. Do you have any creative methods for using YouTube or videos in your online training? Share them in the comments below.