7 Tricks to Motivate Your Learners to Complete eLearning

You’ve built the courses, made the videos, planned the webinars and painstakingly outlined every aspect of your eLearning strategy. But there’s just one problem - out of 1000 learners, only 50 have completed your course!

Here at LearnUpon, we frequently get asked what organizations can do to motivate their learners to sign up and finish courses. And the truth is sometimes it's not easy. However, with a few simple tricks and smart use of your LMS’s features, you can create an eLearning course that your learners truly get excited about.

1. Create emails to motivate your learners

The first interaction your learner will have with your LMS is likely the triggered email invitation they receive when you’ve added them as a user. This email should both inform and motivate your learner to log in and get started on their learning journey. Therefore, it’s essential that you get your emails right! 

Writing emails can be a slightly daunting task, but there are a few simple steps you can take to ensure your learners are clicking through:

7 Tricks to Motivate Your Learners to Use Your LMS

7 Tricks to Motivate Your Learners to Use Your LMS

2. Build an eye-catching banner

After your motivating email gets them in your LMS, there is some effective way to grab their attention and get them to enroll in courses. One of the best being banners.

7 Tricks to Motivate Your Learners to Use Your LMS

We like to think of banners as little advertisements. With LearnUpon, our banners are located at the top of your learner’s ‘My Courses’ tab, you can create a video, gif, image or text banner that shows off the course you think would interest your learner. 

You can also add a call to action button to boost your learner's chances of enrolling in the course.  

3. Showing progress motivates your Learners

When a learner is taking your course, it can sometimes be difficult for them to envision their journey. Even if they are aware how long the course will take, half way through if they don’t see any progress, it can make a learner click out of their course. One way to overcome this is by using an interesting psychology hack.

Studies have shown that people are twice as likely to achieve a goal if they are given a sense of advancement towards their goal. To take a look at this in action, here’s how it’s done in the LearnUpon app.

7 Tricks to Motivate Your Learners to Use Your LMS

7 Tricks to Motivate Your Learners to Use Your LMS

When you are taking a course, you get a handy progress bar. Get a question right or progress through a slide, the bar moves up. It’s clever as you can see the progression. You can see you are reaching your goal. 

Conveniently, in LearnUpon your courses have a progress bar so that your content already has this motivating jumpstart. You can also add it to your SCORM content yourself to use within LearnUpon to give your course that extra engagement push!

4. Make it fun with gamification

Gamification is one of the most effective ways to get your learner genuinely excited about doing a course. It works for one simple reason - it makes learning entertaining! 

Having fun while learning captures and retains learners attention and gives them a better learning experience overall.

7 Tricks to Motivate Your Learners to Use Your LMS 7 Tricks to Motivate Your Learners to Use Your LMS

Features that you can take advantage of in LearnUpon are points, badges, levels, and leaderboards. These are all rewarded after a learner reaches a goal i.e. finishing a course, therefore, they’re a great incentive for them to be active in your LMS. 

It can also be used to promote healthy competition in your office as co-workers can see others progress with learning.

5. Reward completions

Another engagement booster can be giving certificates as a reward and recognition of completion.  They can be used similarly to gamification tools as they can add a level of fun and sense of achievement for your learners.

7 Tricks to Motivate Your Learners to Use Your LMS

Enabled to automatically send when a course is completed, certificates can also be a great motivator when paired with courses that need to be done on an annual, or semi-regular basis. Learners are motivated to gain their certificate so that their work is completed and they know they won’t have to do this courses again until you need them to.

6. Set them on the right path

As a learner, it can be easy to log in, take a course and forget to ever return. It’s up to you to make sure this doesn’t happen! One clever way of overcoming this is to create Learning Paths. This ingenious tool works by empowering you to create a collection of courses that your learner can take one at a time.

Once a learner has finished a course, a trigger is set and they are automatically enrolled in the next course.

7 Tricks to Motivate Your Learners to Use Your LMS

You can set the progression so a learner can only take the next course if they’ve passed the previous test if a set number of days have passed, or by a specific date. 

It’s a simple, but effective tool that keeps your learners engaged and logging on.

7. Offer incentives

Just as certificates, leaderboards, and badges can be a great online motivator, you can also offer incentives in real life too. These can be relatively small such as shouting out to a 'learner of the month’ on the company's Slack channel/email or prizes for the most active learners.

You can also make your incentives more substantial with financial rewards or days off. No matter how big or small of an incentive you’d like to offer, they can prove to be a powerful impetus for learners to engage with your LMS.  

Over to you!

It’s important to remember that you shouldn’t feel disheartened if you’re learners aren’t engaging. By using these effective and easily implementable tools you’re sure to boost engagement and empower your learners to make the most of your LMS. 

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