Watch The Session

The Growth Architecture: How Leading Associations are Reimagining the Member Journey

About the webinar

Research shows that 69% of associations operate with fewer than 50 staff members. When teams are this lean, manual processes and disconnected tools are a barrier to growth. In this session, our panelists and host pull back the curtain on the strategies they use to turn training into a competitive advantage.

What’s covered:

The integrated ecosystem: How to link you LMS to HubSpot (or a different CRM) and AMS to automate professional development globally.
Scaling performance: How to provide support to thousands, proving that learning is a driver of speed to proficiency.
The growth metrics that matter: Moving beyond completion rates to track member retention, non-dues revenue, and real-world impact.

Say hello to your speakers

Mark Jones, CAE

Global Director, Memberships & Associations, LearnUpon

As a Certified Association Executive (CAE), Mark has dedicated his career to helping member-based organizations leverage technology to drive operational growth and member engagement.

Nicole Luque

Learning and Development Manager, IMarEST

Nicole manages the global professional development and accreditation landscape for IMarEST. She specializes in creating scalable learning experiences that meet the standards of marine professionals worldwide.

Kricket Ichwantoro

Senior Learning Specialist, NEA

Bringing over 15 years of expertise in instructional design to the NEA, Kricket is responsible for developing the professional learning strategy that supports and engages a massive national community of educators.