Delivering Training to Multiple Audiences – A Growing Trend Eóghan Quigley Published on September 27, 2018 It used to be a lot easier to categorize our customers by use case. Company X provides compliance training to their employees, Company Y sells courses online, and Company Z trains their customers on how to use their software product. There was always a minority that mixed things up a little and delivered multiple types of training to different audiences. Now, we’re seeing companies carrying out ‘multiple use cases' more and more frequently. In this post, we’ll explain what a multiple use case approach entails, and take a look at why it has become more popular. Multiple use cases Some companies carry out multiple use cases within their Learning Management System. Traditionally an LMS would be used to deliver one type of training to one specific audience - for example, delivering compliance training to employees. With the improvement in the functionality of LMS software, coupled with eLearning professionals getting more strategic, use cases are now becoming stacked. We hear more and more from champions of corporate training, who bring additional use cases to their business’s attention. They’re leveraging their industry knowledge to not only meet their current needs but to add even more value than their original assignment. By training multiple audiences they can solve common challenges and make day to day operations more efficient. Training employees: Faster, more effective onboarding, higher performing employees, and greater levels of compliance Training customers: Increased product knowledge, decreased support costs and increased customer retention Training partners: Greater brand protection while maintaining high standards with contracting partners What has facilitated this? This upsurge in multiple use cases being carried out simultaneously is mainly down to the training strategies of eLearning professionals. Industry veterans who have been through numerous implementations and training programs have the skills, confidence, and experience needed to use training to resolve multiple business challenges. And the technology that enables them to achieve this strategy has improved exponentially over the last 10 years. This modernization of tools directly facilitates this stacking of use cases. Let’s look at some of the specific influential factors: Ease of use In order to deliver training to your customers and partners, the training experience has to be really good. A key aspect of achieving this is an easy to use LMS. A simple user interface that is well designed removes friction and makes the experience more enjoyable for your learners. A modern LMS should be intuitive enough that learners can easily access and take their training. LMS capability Multi-tenant learning management systems allow training teams to easily manage multiple use cases without using multiple systems. This has reduced a significant barrier to entry. This reduction of the manual work and time involved has made it possible to deliver training to multiple use cases in one system, simultaneously. CRM integration Improvements in integrations have made sharing data across multiple systems easier. Open APIs and productized integrations have meant that your ecosystem of business systems work together seamlessly. Your HR system can automatically create users in your LMS or your CRM can house your LMS reports. Return on investment One of the reasons why training your employees, partners, and customers makes sense is that there are tangible ROI metrics available. And it’s possible to use reporting data to track and analyze training performance to identify the ROI for your business. eLearning, once considered a cost center for some companies, is now easier to track so that the correlation between training and a return on investment is clear. For example, our customers speak on how increased efforts in customer training has lead to a reduction in their support queries. By training customers a lot of lower level support queries are eliminated. Better educated customers get more value from their use of your product. A possible barrier that remains The key to extending your training to multiple audiences is first to identify the impact you want this to make. Once you’ve got your objective identified the course content that’s going to enable you to achieve that objective is crucial. What training content do you need to produce to positively benefit your customers, partners or employees experience? And what course or program structure will add the most value to the end user? With those questions answered, the delivery, tracking, and reporting of your multiple types of training is the easy part once you’re using a great LMS. Learn more Train your employees, partners, and customers with LearnUpon. The powerful learning management system that has the features and a knowledgeable team you need to achieve training success. Get your free trial and demo today!