How to use an LMS for product training Brendan Cregan Published on July 25, 2017 You may currently run product training in person or through webinars, however, if you want to scale your product training efforts you’ll need to use an LMS. Without an LMS, managing product training can become a real challenge, especially at scale. Here’s how using an LMS to deliver product training can result in the successful launch of your new product and effectively scale a growing part of your business. Product training Product training typically consists of text, audio, video demonstrations and product webinars, either live or recorded. As this training takes place outside your organization, you won’t have control over the devices or browsers your learners are using to access your content. So it’s important all devices and common browsers are supported. Product training may be used to onboard new customers, demonstrate product use, update customers on product enhancements or to create certification programs. Here are some examples of how you can use an LMS to successfully deliver product training. Two Examples of using an LMS for product training Software Products When a new customer is being onboarded, a lot of organizations provide training with webinars and documentation. This can become difficult to manage with large learner numbers. Using an LMS helps you to deliver training at scale and gives the customer the ability to access training and resources when they need it. This provides a seamless, easy to access way for customers to get the information they need to succeed with your product. A white-labelled and branded eLearning portal makes this a natural extension of your product support. The users can SSO into the portal from your product website. The courses can be accessed by automatic enrollment (a new customer is automatically enrolled in a series of courses), through catalogs and resources, or by purchasing them from a storefront. You can also create software product training courses for your partners and resellers. This training keeps standards high and ensures that messaging remains consistent as they represent you and your product. Results: faster customer/partner onboarding increased customer engagement and retention reduced customer support costs Medical Devices Medical device companies use an LMS to train two different groups: Partners/resellers and the medical professionals who use the devices. Traditionally, training would have been carried out by Sales reps traveling on-site to deliver training. This becomes problematic to operate at scale. Providing training to partners and resellers increases the sales potential of the product and it also helps to ensure the product is presented in the right light from a brand perspective. In a competitive market, giving your channel partners an advantage with training will benefit your product’s chance of capturing a greater market share. Training medical professionals, such as doctors and nurses, builds an understanding of the product so that they can use it correctly and effectively. They're the key users you're dependent on for your product to be adopted. Results: increased sales increased product adoption reduced risks of product misuse LMS features that simplify product training The key to effective product training for your customers and partners is a seamless LMS experience. An LMS that can effectively manage product training will provide the following features: A seamless experience for the user Your LMS has to be specifically designed to provide a smooth experience for the end user. You should provide customers and partners with their own dedicated eLearning portal. This reduces confusion and ultimately provides a feeling of ease of use. The learner should be able to access the portal with ease - in other words, remove any potential barriers between them and their training. How LearnUpon can help: Brand and configure each portal - select colors, logos, and banner images to reflect your product or corporate branding. You can even edit email notification templates to match your company's tone of voice. White label the portal to avoid confusion - Place the LMS on a domain you control: yourproductnameuniversity.com and remove LearnUpon© so that the focus is on your product only. Configure Single Sign On so that learners are automatically carried through to the LMS without a second set of login credentials. As soon as they click on the SSO button - labeled to your liking - they're brought straight into the LMS. Easy access to courses As soon as someone purchases or subscribes to your product they enter the onboarding phase. This is where they need the most amount of assistance and it's also when the foundation of your relationship with them is built. Once they log in to their training portal it's crucial that there is no delay in gaining access to the courses that will make their onboarding successful. Your LMS should ensure that the content is at their fingertips - instantly. How LearnUpon can help: With LearnUpon you can enroll learners in a number of different ways and you can choose the one most suited to your use case. You can enroll users on an ad hoc basis if needed, but it’s more likely in this case that you’ll need to enroll them automatically. Users placed into groups based on certain criteria find the right courses on their dashboard ready to launch. In the case of the medical device example - nurses and doctors may gain access to different variations of courses based on their job title. If you want to give the learner control of their own enrollment you can set up catalogs from which they can choose the courses they wish to take. And if you want to sell courses, you can set up a storefront on your portal. Webinar Support If you provide webinars as part of your current product training, it’s important that the LMS you choose can support this. By consolidating all of your training efforts in one place you'll reduce the effort required to run a training program and you also eliminate any confusion, duplication of work and inaccuracy. How LearnUpon can help: LearnUpon is designed to make scheduling and managing traditional instructor-led training sessions easy. It’s also possible to integrate with popular webinar tools like GoToWebinar, GoToTraining, Webex and Adobe Connect. You can create courses that include a webinar module so that a new customer is brought up to speed with your product and gets the benefit of those live sessions. LearnUpon’s integration with these products ensures that all scheduling and attendance reporting is synchronized across the two systems. Certification Certification is a great way for the learner to be officially recognized for the completion of training. Software companies often provide their customers with the opportunity to become certified in their product. For example, organizations like Microsoft, Salesforce, and AWS have certifications that developers and engineers can obtain to prove their competence in that software. If you currently deliver certification and recertification manually, then you're spending valuable time on a task that can be easily automated. How LearnUpon can help: LearnUpon can automatically award learners with a certificate upon completion of a course. You can easily generate certificates within LearnUpon using your own templates. The learner will be sent a customized PDF copy on completion of the course and can download it directly from their dashboard. If a particular certificate has to be renewed every year it's easy to set up a process whereby the learner is re-enrolled in the course before their certification lapses. The learner will receive notifications and reminders automatically, further reducing any manual effort. Reporting The return on investment of training is only seen if you choose an LMS that can report effectively. You need to be able to access your reporting data quickly and easily in order to make informed changes to improve your future training. This includes the ability to focus on particular products or regions so that you can see which training is the most effective and why. How LearnUpon can help: LearnUpon allows you to easily track course progress, exam performance, training histories and much more. You can configure reports to your requirements using custom filters and view the results on screen or export them to Excel or PDF. It’s easy to automate reports to save you time. You can schedule daily, weekly, or monthly reports and decide who they're sent to, even if they are not users in LearnUpon. Synchronizing this data with your HR system or CRM, such as Salesforce, allows you to look at training data alongside sales figures, customer retentions rates to show the impact of the training. Surveys Every organization wants to know what their customers are thinking! A great time to get really insightful and actionable information is when they have completed a training course. By using survey questions in your training you create a feedback loop with your customer base. The last thing you want to do however is to set up and manage surveys in another system with yet another login to remember. How LearnUpon can help: It’s easy to add survey questions to courses with LearnUpon. You can employ different types of questions to suit your needs such as multiple choice, ratings, and feedback. This gives you valuable insight from the customer that can be used to continually improve both your training and product. These features simplify the delivery of product training - especially when used in combination. See how LearnUpon could work for you, sign up for a free trial.